About

The ultimate corporate
bike challenge

$2,553,245

Raised in 2016 from all events
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Chain Reaction is the Ultimate Corporate Bike Challenge that raises money for sick children by challenging senior executives who have a passion for cycling and an awareness of their corporate social responsibilities, to ride a 1,000 plus kilometre course in 7 days.

Chain Reaction is not a mass-participation event; instead it concentrates on selected individuals who want the physical challenge. In return, they benefit from a valuable networking opportunities and the immense satisfaction of directly helping sick children.

Since its first ride in 2007 Chain Reaction has raised $18,334,503.00 on behalf of its charity partners.

The Chain Reaction Challenge Foundation, ABN 71 790 713 995, is a registered Charitable Fund and is endorsed by the ATO as a Deductible Gift Recipient Charity.

Our Mission

Chain Reaction’s mission is to raise money for children’s charities through the running of challenging cycling events.

Our Values

Chain Reaction recognises its responsibility to the greater community and believes that individuals working together can make a real difference to the lives of sick children and the charities that support them.

It challenges riders to use their standing in the business community and they are expected to use their networks to raise a pre-determined minimum amount in personal donations.

Riders and support crew participate in the spirit of camaraderie, teamwork and fun with each event completed as a group and not as a race.

Our History

Chain Reaction was founded in 2007 by Berrick Wilson after his daughter Milla was rushed to hospital with a brain haemorrhage when she was 2 days old.

Over the weeks that Berrick and his wife Caroline spent at the Newborn Intensive Care Unit at the Monash Medical Centre, they benefitted from quality care and attention from all the medical staff. What was obvious from the experience was that even in Australia’s major capital cities, more can be done to help our sick children.

Photo: Berrick Wilson with his daughter Milla at the conclusion of the 2007 ride.

After Milla recovered fully, the experience drove Berrick to do something that would allow people in a similar position to himself to assist sick and hospitalised children. As a result Chain Reaction was founded.

Since 2007 Chain Reaction has conducted 21 rides across Australian and NZ.

Victorian Rides
  • 2015 Tour of New Zealand South Island 40 riders $1,153,610
  • 2014 Tour of Tasmania 45 riders $1,072,000
  • 2013 Seven Peaks in Seven Days 46 riders $950,000
  • 2012 Tour of Victoria 48 riders $960,000
  • 2011 Sydney to Melbourne 44 riders $1,048,000
  • 2010 Port Macquarie to Noosa 42 riders $860,000
  • 2009 Tour of Tasmania 36 riders $651,000
  • 2008 Canberra to Melbourne 38 riders $773,000
  • 2007 Adelaide to Melbourne 32 riders $475,000
Queensland Rides
  • 2015 Tour of Far North Queensland 38 riders $907,006
  • 2014 Grafton to Brisbane 46 riders $1,002,00
  • 2013 Tour of the Border Country 41 riders $790,000
  • 2012 Rockhampton to Brisbane 45 riders $906,000
  • 2011 NSW Central Coast to Brisbane 37 riders $608,000
New South Wales Rides
  • 2015 Tour of New Zealands South Island 30 riders $791,795
  • 2014 Tour of Tasmania 28 riders $553,000
  • 2013 Melbourne to Sydney 30 riders $720,000
  • 2012 Gold Coast to Sydney 31 riders $1,006,000
Women's 300 Rides
  • 2015 Tour of Central Victoria
  • 2014 Tour of Coast Roads
  • 2013 Tour of Mornington Peninsular