Chain Reaction is a long distance cycling event for senior executives with a passion for cycling to raise money for sick children. In return, riders benefit from a valuable networking opportunity and the immense satisfaction of directly helping children in need.
Who participates in the events?
Riders usually tend to be senior executives and include Managing Directors, CEO’s, Partners and Directors of their respective organisations. Historically riders have come from the property, banking and finance and funds management industry and as such, the event offers a great networking opportunity for our industry leaders and an environment for client and staff engagement. Riders are selected on their fundraising ability, their ability to ride 1,000 kilometres in 6-7 days and equally as importantly their ability to integrate within the group.
Where does the money go?
Money raised is used to support registered children’s (0 to 18 years) charities. Before the start of each ride, two major charity partners are selected as the recipients of the majority of funds raised. In addition a number of smaller donations are made to other children’s charities. Up to 10% of money raised may also be invested by the Foundation to create an income stream to cover its fixed costs..
How is the money raised?
Riders and teams raise funds through a combination of corporate networking and personal fundraising by selling various levels of sponsorship on their jersey. In addition, jerseys similar to those in the Tour de France which are awarded on a daily basis can be sponsored by corporations wanting to support the event, in return helping to expand networks and create friendly competition between sponsors. Each rider makes a $2,500 – $3,000 upfront donation and is expected to use their personal networks to raise a minimum of $5,000 in personal donations.